By Matt Heinz, President of Heinz Marketing
Inc Magazines’ How I Work and Lifehacker’s This Is How I Work series are some of my favorite recurring posts. For a couple of years now we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders. Missed any past guests? check out everyone we’ve featured so far… you’re going to recognize these names. For those you don’t, you will!
This week I’m excited to feature Kelly Blum, Senior PR Manager for CEB (now Gartner). Kelly manages all global PR efforts for sales, marketing and customer service insights including The Challenger Sale, The Challenger Customer and The Effortless Experience. Her successful career in PR leadership follows post-college stints as a production assistant covering the Tour de France for CBS Sports, and as a Feature Reporter for Fox Sports Net-South covering college sports in the ACC.
Here, in her own words, is how she gets everything done.
Location: Washington,