Those are strong words and probably quite surprising coming out of my mouth but I’ll explain it all. Earlier this week I was leading another Sales Leadership Intensive and during a break it came to me.
I was emphasizing how important it is to role-play as part of every coaching conversation and that’s when I realized that what I was sharing was a bunch of crap. I even looked up the quantity required to qualify as “a bunch” and I stick by my use of the word. Selling is just crap and here is what I mean by a bunch of it.