• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

How Does Your Content or Resource Center Measure Up?

Matt Heinz - 20 November 2019

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
Living in the age of content marketing we rely on content to not only help drive visitors to our website, we use it to help nurture leads in our pipeline. When is the last time you took an audit of your content or looked at the metrics behind your resource center?
 
An ongoing theme I see when performing a content audit for a client is missing top of funnel content. Top of funnel content is about awareness and less about your company’s solution or product. Top funnel content is the time in the buyer’s journey to show your customers your thought leadership and is a starting point in building a relationship of trust. Top of the funnel content can include things like tip sheets, white papers, eBooks, or checklists.
 
Another part of the audit is reviewing the content to see if you have enough

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative