By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
Living in the age of content marketing we rely on content to not only help drive visitors to our website, we use it to help nurture leads in our pipeline. When is the last time you took an audit of your content or looked at the metrics behind your resource center?
An ongoing theme I see when performing a content audit for a client is missing top of funnel content. Top of funnel content is about awareness and less about your company’s solution or product. Top funnel content is the time in the buyer’s journey to show your customers your thought leadership and is a starting point in building a relationship of trust. Top of the funnel content can include things like tip sheets, white papers, eBooks, or checklists.
Another part of the audit is reviewing the content to see if you have enough
