How Does Trust Relate to Sales and Prospecting

The best sales are the ones where the need to negotiate never enters into the conversation. The reason negotiation is not a central part of closing the sale is because both parties trust each other. Sales is about investing in others to know where they are coming from. This creates mutual trust. I share this thought in my new book, A Mind For Sales:
The level of trust between both parties will determine the level of negotiation needed to make the sale.
Here’s a quick video on why I wrote this new book and gave it the title, A Mind For Sales:
Stop and think about that quote for a moment. Scroll up, and re-read it if you need to. What does trust look like to you? How important is it that you trust the person you’re selling to and vice versa? Trust from both parties should