How do your clients view you today?

Clients may not currently view you as a partner, and that’s because success in the past didn’t depend on it. But clients’ expectations have changed, with the choice being evolve or risk being left behind.
By Donna Horrigan
Over the past few years, CPAs have seen a dramatic change in the way they run their businesses, particularly as evolving technologies reshape traditional accounting. But even though rapid innovations are disrupting the industry and creating a host of new challenges, there’s also a huge opportunity to gain new ground and accelerate profits and growth.
With technology taking on more compliance-related tasks, CPAs are finding they can now shift their focus to advisory services and value-added strategic input. And that’s good news. In an environment where information is easy to come by but insights are in short supply, this is exactly what clients are looking for. But it also means you have to be more