It’s a simple question. How do you share content, all the various digital pieces of content your salespeople need along the entire customer’s path, with your sales team?
In this digital age with its abundance of technologies that could help with this challenge, you might assume that most organizations use some kind of sales enablement content management solutions. I did, too. However, the data says something different, based on our 2017 Sales Enablement Optimization Study.
Today, the majority of organizations (51.6%) either email content to salespeople (29.0%) or provide content in multiple repositories (22.6%).
Only 28.9% of organizations use a specific method that allows salespeople to find sales content in a way salespeople search and need relevant content, either via a stand-alone sales enablement platform or integrated within the CRM system.
Salespeople need content at every stage along the customer’s path. How you provide that content matters a lot, in terms of access, speed,
