We have all engaged the perfect prospect. The first call with them went great, and we feel good. We know we can help them, and then the darkness appears. As warm as the first call went, everything is now cold. What do you do next? Let me share ten things you need to do to get the cold prospect hot again:
Don’t panic! Keep your cool even when the prospect becomes cold. Your job is to re-engage them. Keep in mind that they may be cold just because of other things that they are dealing with, that have nothing to do with you.
Always remember that it is your job to reach out to them. If they tell you that you don’t need to follow up with them, that they will reach out to you, don’t buy it! You know that you can help them, but they don’t know how much, so
