Whether you are trying to get the attention of a brand-new prospect, or just trying to breathe new life into a cold lead, getting someone to respond these days can be tough. There is so much white noise, your prospects bombarded with information, and they have more e-mails and texts to answer than they can handle.
Add to that, so much about our prospects have changed. From how they get information, how they make decisions, and what they value, it’s all different. Think about this, since you started reading this blog and since you finished reading the first paragraph – your top prospects – they have already started the sales process, and they started it without you.
Does Your Prospects Know You Even Exist?
Right now, they are online googling for information, tonight they will go to a meeting or engage in webinar where they’ll talk to others about whom they’re using and
