Oh, boy, we all have difficult customers. I’m going to walk you through the 10 ways to deal with these hard customers. In my book of A Mind for Sales, I talk about this; however, I separate difficult and bad customers – putting them in separate categories. Bad customers are those that have ethical issues. They have issues with integrity. Other things come into play with bad customers, not just that they’re not good people to deal with.
Let me tell you something – bad customers are attracted to bad salespeople. When I hear a salesperson say that they have a bad customer, I ask more questions because there’s always more there. In this post / video, I am here to share specifically about difficult customers, so here we go.
1. Isolate them
You have to isolate the difficult customer. What do I mean by this? I mean that you don’t