• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

How Do You Approach Collaboration in Sales Enablement?

Tamara Schenk - 29 August 2019

For sales enablement to have a strategic and orchestrating role, cross-functional collaboration is highly important, as it provides effective, consistent enablement services produced in an efficient and scalable manner. However, the role of collaboration in sales enablement is often overlooked and underestimated.
The majority of enablement teams (61.2%) collaborates in an ad hoc or informal way. (click to tweet)
What does that mean in practical terms? Collaborating in an ad hoc or informal way means that there is either no collaboration approach at all or there is only a general high-level understanding of collaboration (i.e., this is what we should be doing). On the level of collaboration areas and actual enablement service types, such as a white paper or a playbook or an e-learning selling skill service, neither has clarity on who is responsible for what. In other words, there’s no collaboration model that puts all involved teams on the same page

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative