• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

How Do I Follow-Up with a Prospect After the Initial Connection?

Mark Hunter - 10 October 2018

Key word is: Link! (Or I should say “link it!”) After you’ve had a conversation or an email exchange with a prospect, the best way to follow up is by simply linking back to what they said or wrote in the first exchange.
Here’s a quick video where I explain the process:
It’s time for an obvious observation. Your prospect is busy. They’re not thinking about you the way you might be thinking about them. This means you need to help remind them in your follow-up conversation.
Linking does not, however, mean asking them if they’re ready to buy.  No, linking means taking a comment they shared with you and making it the central part of your conversation.
Customers are quick to believe how salespeople don’t listen and only care about making a sale, but this approach of linking back to their earlier comment blows that myth up.
When you repeat back to them in

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative