How Do I Follow-Up with a Prospect After the Initial Connection?

Key word is: Link! (Or I should say “link it!”) After you’ve had a conversation or an email exchange with a prospect, the best way to follow up is by simply linking back to what they said or wrote in the first exchange.
Here’s a quick video where I explain the process:
It’s time for an obvious observation. Your prospect is busy. They’re not thinking about you the way you might be thinking about them. This means you need to help remind them in your follow-up conversation.
Linking does not, however, mean asking them if they’re ready to buy.  No, linking means taking a comment they shared with you and making it the central part of your conversation.
Customers are quick to believe how salespeople don’t listen and only care about making a sale, but this approach of linking back to their earlier comment blows that myth up.
When you repeat back to them in