How confident are marketers going into 2021?

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries. We polled to see how confident everyone felt going into the 2021 sales year throughout this live event and if they felt prepared in the areas covered during the workshop consisting of ideal customers, buying committees, messaging values, content strategy, campaign planning and measuring results– all critical elements for building a predictable pipeline strategy.
At the beginning of the program, we found most respondents felt neutral about being prepared.
How prepared do Marketers feel for 2021?
After reviewing the 160 responses, 85% of the respondents rated their confidence level between three and five. Only 1.3% of marketers feel optimistic they are ready for 2021. (click to see the