How Come Most Prospecting Plans Fail?

This question ranks right up there with: which came first, the chicken or the egg? Prospecting has many components. It’s no different than a great recipe with a certain mix of seasonings that makes it taste exceptional. If you add the seasoning at the wrong time, it changes the taste, or if you leave something out, it changes the taste. The same things apply to prospecting.
Check out my video on this issue:
When prospecting is done right and each activity is completed in the right order, it works and works well. The key is knowing each activity and then doing each one correctly. Below you’ll see the 10 things you need to look out for. I’ve also written an eBook that builds on each one of the 10 – here’s the link:
10 Reasons Most Prospecting Plans Fail eBook
1. Using the same prospecting process for all your prospects.
This is a huge mistake,