We cannot forget that not all prospects are created equal. Some prospects are actually not prospects at all, they’re just suspects in disguise. Everybody in sales cannot find enough time to prospect. If we’re already challenged for time, shouldn’t we focus our time on the best opportunities?
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One concept I strongly advocate is to qualify a lead fast to ensure that you’re quickly able to know who has potential and who does not. This allows you to keep a cleaner pipeline, so you’ll have more time to spend on your best prospects.
The question is how do you know that the person you’re talking to is even capable of being a qualified prospect? Here are five things I would encourage you to look for to help answer that question. If you’re not qualifying them fast enough, ask these tough questions to get you the answer faster.
First, has