• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

How Asking for Referrals Delivers the Customer Experience

Joanne Black - 22 February 2018

Your product doesn’t matter, your customer does.
Sometimes other people communicate our message better than we do. They add a twist, a new insight, different phrasing, and a unique perspective. That’s what happened last year when I spoke about asking for referrals at the Sales Masterminds Australasia event in Sydney, Australia.
The room was packed with nearly 100 people who were curious about different approaches to prospecting. I suspect they were also curious what this American would say. One of the attendees was Brigid Archibald, commercial sales director at Salesforce. I was amazed and delighted when she wrote a blog post about my presentation. She brilliantly connects referral selling with the customer-centric sales reality. She writes: “Customers are connected and informed. They know all they need to know about the product. Selling is about customer experience. It’s about the relationship. There is no stronger way to begin that relationship than via referral.”
Brigid

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative