How Aligning Your Social Strategies Drives Adoption and Win Rates

Over the past few weeks, I shared some of our latest research on social selling. First, I shared about the growing social selling adoption and how this trend correlates with sales performance. Then, we discussed the current state of social strategies and their alignment across marketing and sales.
Today, let’s discuss how this alignment of social selling strategies impacts your adoption rates.
To get all of you on the same page, let’s quickly recap what we learned so far: We learned that the adoption rates of social selling tools and techniques are increasing. For instance, the group of organizations that reported social selling adoption rates between 51% and 75% almost doubled within one year. And the group with very low adoption rates decreased. That’s all good news, because we saw again in the 2018 data that higher social selling adoption rates correlate with higher win rates.
That’s why we looked at critical