Host a Successful Sales Kick Off With These 5 Tips

Sales kickoff events are learning events. And even with online learning gaining prominence in sales organizations, these live, in-person events are still critical to skill development and sales results. Your annual sales kick off needs to serve as a learning experience, providing the content and connections that sellers need to win more business.
These tips are focused on how to create the right learning environment for your sales teams.
Create learning pillars that tie to corporate vision and initiatives. Your sales kickoff should have a clear theme, with learning that aligns to your biggest sales and corporate initiatives. For example, if your CEO has a key objective around revenue growth, that can serve as a learning pillar. Content and metrics can then be designed to support that objective
Segment pre-learning from learning at the event. There are likely several tracks in your sales kickoff that could be better tackled as pre-learning or self-paced learning. When