Hindsight is 2020: Lessons Marketers Have Learned This Year (That Will Likely Roll Into Next)

By Michelle Voznyuk, Marketing Consultant at Heinz Marketing
This year has been quite the whirlwind, to say the least. Can you believe it’s already mid-September? I was thinking the other day about how weird it would be to show up to the office again and how the calendar on my desk would still read “March”. It would almost feel as though we put a pause on life.
But in reality, time hasn’t stopped. In fact, it’s quite the opposite – the world as we knew it 6 months ago looks very different from the way it looks today. This isn’t just the case for our personal lives, although those do look quite different too. The pandemic has changed how we do business and influenced how we market our products and services to the world around us.
The saying “hindsight is 20/20” could not be more fitting. Reason #1: because the year is 2020,