We sales people have evolved.
We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest.
But as it goes with good ideas, content is getting overused.
I mean how many blog posts or white papers can a buyer read in a week? We’re all “frazzled” these days. If we’re not stuck in a meeting, we’re frantically working on some project that we hope will help us keep our job. White paper reading time…not large.
As much as I would love to think content marketing is the be-all-and-end-all of lead generation (this is a blog remember!), I don’t think it really is.
We humans want our problems solved more easily than reading a book and designing our own solution, let alone implementing it. Too exhausting! Make it easier…I have no time…
One idea: Ideas
Back in the day, I worked for a