Has the word ‘Authenticity’​ had its day?

Has authenticity become a buzz word?
Everywhere I look, everyone seems to be using it.
Everyone seems to be saying people need to become authentic.
Such a huge generalization, I know!
But here’s what I reckon.
We already are authentic!
Authentic means ‘of undisputed origin and not a copy; genuine’
We were born authentic and we will die authentic.
Or, in Aussie terms, that translates to dinky di, fairdinkum. or true blue.
So how can we NOT be authentic?
It’s paradoxical. On one hand is authenticity and on the other hand is inauthenticity.
But here’s the thing – I don’t think the conversation is about being authentic or having authenticity.
I reckon it is recognising inauthenticity and becoming less inauthentic.
A double negative? Maybe!
I mean, inauthenticity is one of the 30,000 most commonly used words in the Collins dictionary and as a word, over the past 300 years, its popularity peaked in 2005 – the year Tony Blair was re-elected, Charles married Camilla