Many of you are small biz entrepreneurs, so effective marketing is critical to your success. With that in mind, I am happy to “treat” you this Halloween with this business building tip from guest blogger Paulette Ensign, founder of www.TipsProducts.com
Build Your Business by Being Pleasantly Persistent
Throughout the years, many solopreneurs have reported they prefer to use their how-to content as giveaways and for marketing more than looking at that content as direct revenue streams. That makes complete sense as long as you are strategic about it. Strategic means you’ve got a high-priced product or service you want to market, and creating a tips booklet or using your tips in other ways to market that higher priced product or service is a wonderful idea for doing that. Educating your client, customer, or patient often keeps them coming back for more of what you offer.
An example of that is when a
