Guest Post: Why Businesses Must Emphasize a Human Touch Over the Phone

This week we feature an article by Riley Panko, a Senior Content Developer & Marketer at Clutch. She emphasizes the need for human interaction over the phone in a world of automated response systems.
In the age of chatbots, contact forms, and phone menus, consumers still seek human interaction when communicating with a business and will grow frustrated if that interaction is delayed or not allowed. New data on phone menus found that businesses should only use phone menus when absolutely necessary, keep the menus short, and always allow the option to speak to a human. Use this article to create a stronger customer service function and develop a phone-based communication system that emphasizes human connection.
Phone Menus Are Not Always Necessary
A phone menu seems like an ideal solution for businesses looking to reduce the human labor needed for customer communication. In fact, over 70% of people say they encountered a phone