Guest Post: Turn Customers into Fans by Telling the Truth, Especially When It Hurts

This week we feature an article by David Meerman Scott who has written a new book, Fanocracy: Turning Fans into Customers and Customers into Fans about turning customers into customers and customers into fans. He shares a couple of examples about how companies have used lying and “Fake news” to turn customers into fans.
Do you believe statements like “Your call is important to us” or “Due to higher than expected call volume, your wait time is longer than normal”? I sure don’t! Sadly, companies lie to customers all the time.
It also seems that not very many people believe what our leaders say. Politics has become theater. When politicians run for election, they make promises that they assume voters know they won’t keep.
Lying in public is now so widespread that some marketers even feel free to use it as a ploy to get attention. “Fake news” is so widespread it’s a