Guest Post: The Salient Approaches to Have Better Customer Engagement

This week we feature an article by Abinaya Ramakrishnan, a digital marketer at FreshWorks. She discusses multiple steps businesses can take to further develop their customer engagement strategies.
If you happen to have a product and you’re selling it, you tend to get some people attracted to it for its features and the usefulness of it. With that they want to buy it and eventually, you earn through it. One fine day, the same buyer returns with an issue. What happens then? This is where the reality of customer engagement lies. Probably through a customer communication platform, you review the issue that they are addressing, act on it and resolve it for them. All this seems to fit in three to four sentences while the whole process is of months or sometimes even in a count of years. The real challenge lies in how it all gets done.
Suppose if the issue