Guest Post: The Power of Visualizing and Sharing Customer Service Feedback Data

This week we feature an article by Elliott Sprecher, a marketing communications manager at JotForm. He writes about visualizing customer feedback in order to motivate your business to succeed.
There are thousands of articles about the importance of customer service to your business’s success. You can read just as many articles about the importance of customer feedback in operating your business successfully.
But there aren’t as many sources that tell you how to aggregate and distill that all-important customer service feedback to an entire organization — much less in a way that’s digestible and creates actionable insights.
In many cases, relaying information about customer service feedback comes in the form of “We need to do X, Y, and Z better,” or “People love our customer service; keep it up!”
In other words, it’s often only the high-level takeaways from customer service feedback that are communicated to your support team (if at all). And much