Guest Post: The Importance of Surveys For Improving the Customer Experience

This week we feature an article by Eralp Arslan, a digital marketing specialist at JotForm. He writes about different types of customer experience surveys and how they can help businesses gain customer loyalty.
Did you know that customers who have a positive experience are 54 percent more likely to make another purchase and are five times more likely to recommend your brand to others?
And one of the best ways to accurately gauge customer satisfaction is via surveys. Before we dive in, you might want to check this article about how to create a survey in order to start creating your surveys in the right fashion from the get-go.
Now let’s take a closer look at how you can use surveys to improve the customer experience.
What Are the Most Popular Customer Surveys? 
Measuring customer sentiment doesn’t need to be overly complicated or expensive. Some customer experience surveys consist of just one question. However, the