Guest Post: The Future of Customer Experience–Create an Offer People Can’t Refuse

This week we feature an article by Steven Van Belleghem, author, entrepreneur and international keynote speaker. He provides tips and insight on the future of your business and your customers’ expectations.
This is a turning point.
The world is at a turning point. Not just because of COVID-19. The pandemic merely accelerated a number of trends that were already emerging. The turning point affects different social layers as well.
First of all, the digital world is growing faster than ever. This is the end of digital versus analog, of online versus offline. We are now entering a hybrid world where almost every aspect of our lives will include a digital component. This evolution has a huge impact on the interactions between companies and customers.
Secondly, the attitude of the world is changing. People see the challenges the world is facing. Healthcare, climate and inequality are just a few of the serious problems we