Guest Post: Make a Promise. Keep a Promise! You Can Drastically Improve CX by Investing in Your Agents

This week we feature an article by Steve Bederman, President and CEO at NobelBiz. He points out the importance of providing a positive employee experience in order to improve the customer experience.
At NobelBiz, we say,” Make a Promise, Keep a Promise!” That’s the single most important reason to improve CX. If that isn’t reason enough, improve customer experience because, statistically speaking, a dissatisfied customer can rapidly turn into a former customer. Keeping customers happy with your services is one of the most important strategies to keep a company afloat during these troublesome times.
And while there are countless resources out there on different tactics that target CX directly, today we’ll be talking about a different approach, one that is guaranteed to offer better long-time results.
In this article let’s look at how to improve CX by investing in your company’s most valuable resources: the agents that are directly responsible for creating customer