Guest Post: How to Attract New Business During COVID-19

This week we feature an article by Derek Goodman, entrepreneur and creator of Inbizability. He shares some tips on how to gain new customers during difficult economic situations, such as the COVID-19 pandemic.
Just a few months ago, your business was as busy as ever. But now, with offices closed and business forced online due to COVID-19, many companies have watched work dry up. Unless you have the cash reserves to wait out the crisis — a luxury few businesses can afford — finding new clients is a priority for business continuity. But before you can attract clients, you need to adapt your strategy to the times.
Use digital channels to grow your audience
Digital businesses are doing better during the pandemic. While it’s not too late to start your digital transformation, a strategic approach pays off. According to McKinsey, companies that take a bold and tightly integrated approach to digital transformations are