Guest Post: How One Bold Move Helped this Firm Survive (and Thrive!) in The Great Recession

This week we feature an article by Bill Cates, author of Beyond Referrals, Radical Relevance, and the founder of The Cates Academy for Relationship Marketing. He shares an example of how one company was able to flourish during the Great Recession.
In the summer of 1999, two teenagers changed the music business almost overnight … and forever. The code written by Sean Parker and Shawn Fanning enabled people to download music at no cost. Illegal?  Yup!  Innovative and popular enough to spread like a wildfire? You bet!
The introduction of Napster was a trigger event for an entire industry. In an article for Mic.com, Tom Barnes writes, “Napster forced the music industry to develop digital distributions and streaming technology, which it could have done far earlier. Had the industry developed that technology instead of attempting to suppress it, artists may not have had to shoulder the massive economic fallout that they have. Luckily,