Guest Post: How Good Customer Service is Defined by 4 Different Generations

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Pem discusses the importance of shifting customer service tactics in order to cater towards customers from each generation.
Not many companies think about generational gaps and differences when it comes to dealing with their clients.
Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with.
Businesses must keep their eyes on the sky and their ears to the ground when it comes to this world’s rapidly changing trends, themes, and pulse, but must never neglect the lifestyles, attitudes, technological aptitude, and the overall customer service expectations of their clients according to generational differences.
According to research conducted by New Voice Media, US-based businesses