This week we feature an article by Jeremy Watkin, a Product Marketing Manager at 8×8. He shares his experiences with different companies that broke his trust as a customer, as well as ways for companies to repair customer trust.
I’ve been thinking a lot about trust lately and its importance when it comes to relationships. Trust is foundational to relationships with people — and with companies. Without it, a relationship likely won’t survive. Trust is something that’s consistently earned and is built over time.
Over the past several months, I’ve interacted with three companies who had a chance to regain my trust after previously damaging it. In this article, I’ll share these experiences and then offer some tips to restore customer trust.
The Appliance Repair
A few years ago we purchased a new home, and as a housewarming gift, my parents bought us a fancy new washer and dryer. A year later a
