Guest Post: Best Customer Acquisition Strategies for Winning Over Customers

This week we feature an article by Daniel Bishop, an assistant editor and marketing consultant for ReallySimpleSystems. He shares multiple approaches to updating or creating your customer acquisition strategy.
The phrase ‘customer acquisition strategy’ is one that you would rarely hear outside the confines of a corporate marketing department.
For most businesses, customer acquisition simply involved choosing a marketing channel and publishing some kind of promotional content. This kind of approach certainly brought some results, but the how and why of its effectiveness often remained a mystery.
If we fast forward to the present day, we will find that the status of customer acquisition has changed dramatically. Whether you’re running a multinational enterprise or a small local business, you need to have a customer acquisition strategy in place in order to steer customers your way.
There are numerous acquisition strategies to choose from and it’s easy to get overwhelmed if this is your first