Guest Post: 5 Strategies for Mastering Customer Experience at the Point of Sale

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. He shares tactics to help ensure a point-of-sale system will enhance the customer experience.
In today’s highly competitive and constantly advancing retail industry, there is no place for ordinary customer service. Modern consumers are smart – they have countless shopping options, and thus are too impatient for checkout delays, long queues and incompatible payment options. They demand a seamless shopping experience to convert from a regular shopper to a loyal customer.
Right from the time a customer enters your retail store, you will find several opportunities and areas – from product range to product display and marketing, to prove how and why your business is better than others. POS (point of sale) or POP (point of purchase) – a place where customer orders and payments are processed, makes one of the most significant parts of the