Guest Post: 5 Inevitable Tips That Can Ensure a Superb Customer Experience

This week we feature an article by Rakshit Hirapara, a content marketer at PeddleWeb. He writes about the importance of ensuring a positive customer experience, especially during a world crisis.
The customer experience (also referred to as CX) seems like a simple concept. However, it can be interpreted in several ways. Put simply; customer experience can be defined as thoughts and feelings that the consumer associates with the brand. It’s not just about interaction with sales or customer service.
Consumer experience involves all the interactions, everything including TV ads to the monthly statement. It is the sum of all the disappointments, delights, highs, and lows experienced while dealing with the brand.
Here are tips that can help ensure improved CX even while the world is facing the coronavirus crisis.
#1. Becoming a partner in every consumer’s life
In 2017, insurance firm John Hancock offered Apple Watch to its life insurance policyholders at a discounted rate.