This week we feature an article by Uma Bhat, a content marketing professional at Clootrack. She shares how businesses can utilize consumer insights to help improve customer service and experience.
Consumer insights have moved on from just supporting data for product improvement to being a core part of the strategic agenda at consumer-centric firms. As per market research, consumer insights have now become a top priority for as much as 80% of executives of large consumer products organizations. Consumer insights are key to understanding customer experience that enables marketers to direct and plan their product and marketing mix.
Today’s modern tech-savvy customers are expressing their customer experience in the form of product reviews, star ratings, consumer forums, social media, call recordings, comments on the website, and chat transcripts. This raw data can be converted into actionable consumer insights to be used to improve customer experience.
Here are 10 ways consumer insights help improve
