• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Guest Post: 10 Ways Consumer Insights Help Improve the Customer Experience

Shep Hyken - 5 June 2020

This week we feature an article by Uma Bhat, a content marketing professional at Clootrack. She shares how businesses can utilize consumer insights to help improve customer service and experience.
Consumer insights have moved on from just supporting data for product improvement to being a core part of the strategic agenda at consumer-centric firms. As per market research, consumer insights have now become a top priority for as much as 80% of executives of large consumer products organizations. Consumer insights are key to understanding customer experience that enables marketers to direct and plan their product and marketing mix.
Today’s modern tech-savvy customers are expressing their customer experience in the form of product reviews, star ratings, consumer forums, social media, call recordings, comments on the website, and chat transcripts. This raw data can be converted into actionable consumer insights to be used to improve customer experience.
Here are 10 ways consumer insights help improve

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative