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Guest Podcast: Why Referral Lead Generation Is So Powerful

Joanne Black - 20 September 2019

I challenged seasoned pro, Mario Martinez, Jr., on how he asks for referrals.
I never pass up the chance to chat about referrals. So, I was thrilled when Mario Martinez, Jr.—CEO of Vengreso and a top expert on social selling for lead generation—invited me to be on his “Selling with Social” podcast. (This was his 126th episode. I waited until he got it right to be his guest.)
Contrarian that I am, I didn’t make it easy for him. Here’s how Mario describes our conversation:
Joanne shares how you should ask for referrals and reveals the exact questions you should ask to qualify those referrals. In fact, if you listen, you’ll hear Joanne put ME on the hot seat, as I offer my own qualifying questions and receive Joanne’s critique. She sets me straight more than once!
What can I say? I’m passionate about lead generation.
Here’s what we discussed on the podcast, “How to

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