Guest Blog: Ways to Improve Your Customer Experience Online

This week we feature an article by Abdul Babar who explains why your customer experience strategy must be a priority for any customer-facing organization.
If we were to inquire as to the last time you had an exceptional experience as a customer it wouldn’t likely take you long to describe the lasting impression made upon you by a brand and how pleased you were with the outcome. Same goes for a poor experience and how badly it turned you off from that company, brand or product.
A positive customer experience isn’t just about “feel good” experiences, it is about branding, market positioning, perception, and at the end of the day, your bottom line.
In today’s highly competitive landscape, customer experience should constitute a key area of operational priority for any customer-facing organization.
A well-planned customer experience strategy can have an impressive impact on your organization, increasing customer satisfaction, reducing churn, and ultimately boosting