Guest Blog: Shock and Awe – A Guide to Creating a Customer Experience They’ll Talk About for Life

This week we feature an article by Jessica Wise who shares a story to illustrate how you can develop a lifelong relationship with your customers by creating a customer experience they will never forget.
It was the Thursday before Memorial Day 2019. In less than 36 hours, my parents were headed to Texas for a two-week vacation.
Their unruly, horse-sized Bernadoodle was ready to ship out on a two-week trip of his own. He was all set to head off to doggie boot camp … or so we thought.
This is the story of how one brand shocked and awed my entire family.
It also doubles as a guide that will illustrate how you can forge a lifelong relationship with your customers by creating a customer experience (CX) they’ll never forget.
Step 1: A Problem Needs Solving
The chance to shock and awe your customers will arise when they present you with a problem that