Guest Blog: Omnichannel Customer Service – Why should you implement it in your business?

This week we feature an article by Martin Frascaroli who talks about why it is important to meet your customer needs using omnichannel customer service. 
Your potential customers want to buy quickly and comfortably through an integrated experience. They sign in from different devices and communicate through all available means. They are real-time users looking for a rewarding shopping experience, and they expect the best service.
How can you meet these potential consumers’ needs? The answer is in Omnichannel Customer Service, and we’ll tell you why.
The new consumer profile in the digital age
Customers used to go to a physical store to see products, check prices and make purchases. Today, they shop digitally through different channels. This means that customers can check your product’s features on social media, request prices via email, and purchase through your sales chat. In fact, according to a Zendesk study, 67% of online shoppers have made purchases in