This week we feature an article by Christina Lutrell about understanding the shifting consumer experience while maintaining your customer’s trust.
As we know, consumer experience and expectations have changed rapidly in response to new technologies, market forces and security concerns. With an increasing number of high visibility data breaches every year and mobile playing a more prominent role in everyday transactions, consumers are not only becoming more aware and involved in protecting their identities but also demanding more secure, easy and seamless transactions.
Understanding the shifting consumer experience related to security, convenience and speed is key to providing great customer service and ensuring loyalty and engagement, while establishing trust.
Recently released, IDology’s Second Annual Identity Consumer Study sheds light on the latest consumer experience trends and the impact they’re having on businesses.
Mobile-first and Mobile-only Mindsets
Mobile-first is not a new concept, but as a growing number of consumers flock to open accounts on
