Guest Blog: How to Use FM Machine Learning and AI to Improve the Customer Experience

This week we feature an article by Hugues Meyrath who says that by integrating machine learning and AI capabilities into your processes, you can optimize the performance of your facilities and staff to drive a positive customer experience. He shares some examples of how this technology can be a difference-maker.
Across industries, the collection, analysis, and refinement of data is the battleground businesses are competing in to differentiate themselves to customers. At the heart of this is the need to create better customer experiences and deliver new services. Infusion of new technologies is critical, and this is where machine learning and AI prove their value. This is demonstrated by the fact that almost half of the business executives that McKinsey surveyed reported that their companies have embedded at least one AI capability in their business already – e.g. customer service.
In fact, the applicability of AI and its subset, machine learning, is