Guest Blog: How to Engage Customers with Your Brand

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways.
What is most important for any business today? Customers, employees, lead generation, or profit. Well, the best answer is customer engagement.
No business can survive without engaging its customers. These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. They refer other customers like them to your business. Thus, you don’t have to make more efforts to find new customers.
Finding new customers is, of course, costlier when compared to retaining the existing ones. Customer engagement guarantees business growth and success.
In 2020, customer experience will overtake price and product quality as the key brand differentiator. Smart businesses are now turning their heads to customer engagement platforms. An effective customer engagement platform allows you to reward your