Guest Blog: Culture Starts at the Top

This week we feature an article by Liliana Petrova who writes about how important the leader’s role is in the culture of an organization. Leadership sets the tone. They are the role models for the rest of the employees.
Today, I want to talk about how to get the right culture in your organizations. First and foremost, you need the right leader. Without a leader who believes that today’s business success is about acquiring and retaining customers, you cannot even begin the process of building a culture. Leaders who are passionate about the customer are also passionate about creating culture and employee engagement.
How Leaders Create Culture
Leaders create the culture of an organization. Their actions and words form the storytelling and folklore of the company. That is the strongest source of culture. Folklore is not designed. It is an account of what happened. In that sense, the leader at the top defines