Guest Blog: Converting Customers To Die Hard Fans

This week we feature an article by Yogesh Chabria who shares an article about how customers want to be wowed and how you can turn your customers into fans.
I often get asked how I focus on customer satisfaction with everything else that is going on? The truth is that your business is built to serve customers hence customer satisfaction is one of your primary goals. In fact, I feel that customer satisfaction is an old-world concept. Nowadays, people want to be WOWed. They want to be blown away. To succeed in a highly competitive world, you don’t need customer but fans!
Now how do we make fans? I’d say, you need to level up your game. Companies like Apple and Amazon understand that it takes doing the right thing at all levels, and then doing something extra (it could little or a lot), to create real fans. For example, Amazon in