Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

This week we feature an article by Rahul Varshneya who writes about how technology innovations are continuously improving the customer experience.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This Maya Angelou quote fits perfectly when talking about the factors responsible for positive brand customer service.
Support experience, overall experience, company culture, quality of product/service, are the major factors that decide how your brand makes the customer feel. And as humans, we use emotions in daily life to make all sorts of decisions. It’s natural for emotions, then, to be a natural part of customer engagement and experience. 
So, what part does technology play in this? Technology (or the ease of access to it) opens up options for people; they can take their business anywhere they want. 
According to a Salesforce’s connected shopper report, 79 percent of shoppers research a