This week we feature an article by Alexandra Mederrick who writes about why effectively communicating online with your customers is a key to success for any business. One that unlocks the opportunity to form a relationship and build customer loyalty.
Do you speak Internet? Just like any forum, the online world has its own codes, best practices, and of course, language – one that is imperative to know in our digital age. If chatting on iMessage with your friends has become second nature, then the big question is: How can you communicate online with your clients and still get the message across, as you would face-to-face?
The issue with communicating with your customers online can result in your words being lost in translation. Yes, it enables you to chat across various mediums. But, it cuts out nonverbal cues like body language and tone of voice. If you don’t take the time to