Growth Strategies: Separation is in the Preparation

By Maria Geokezas, VP of Client Services at Heinz Marketing
When growth-phase organizations feel the pain of keeping up, their first instinct is to throw more people at the problem.  More people means more things get done faster.  Right?  Not always.  More people could mean more chaos, lower efficiency, less productivity and slower results if you don’t have a solid plan in place that addresses the growth.
For marketing and sales executives who are largely responsible for making that growth happen, it can be overwhelming.  You are probably already struggling to meet demand with the budget and resources you have, and can’t fathom what will happen when more fuel is thrown on the fire.
This is where careful preparation separates successful growth strategies from those that fall flat and leave the team and organization worse off than when it began.  As a leader of the organization, it’s important to take the time to