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Great Example of Why Sales Success Is Not Always Transferable

Dave Kurlan - 24 April 2018

Would a NFL Quarterback make a good MLB pitcher?  Would a star MLB hitter be a great Pro Golfer?  Would an all-star NBA Center be an effective Lacrosse player?
Right now, an event is occurring on the world stage that shows, in a very persuasive way, why success in sales isn’t always transferrable from one company, industry or role to another.
For example, a startup storage technology company hired all the salespeople they could get from the most well-known and well-respected company in their space.  The leadership team expected that these experienced and credible salespeople would leverage the new company’s great new technology and cause sales to take off like a rocket for Storageville (made up name).  It didn’t happen.
Another company hired a Sales VP from a well-known Fortune 1000 company and believed that his experience would make it easy for him to build a top-performing sales organization like

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