Getting Familiar with Intent Data

By Kira Jerome, Intern at Heinz Marketing
As a marketer, you know how important it is to get in front of the right prospects at the right time. Your sales team may be asking for more leads, or maybe they have the volume, but not the low-hanging fruit—those prospects that fit your target audience and are ready to buy. A technology that could alert you when your ideal prospect was ready to buy sounds too good to be true, right? This is intent data. You may have heard about intent data, but maybe you’re not quite sure what that is or why its beneficial.
So, what are intent data providers? How are they different from traditional list databases? Should my organization be using one? These are all terrific and relevant questions to be asking in the ever-changing landscape of sales and marketing.
Let’s start from the beginning. Intent data is important because it